Why People Love Ads on Facebook More Than on TV
New York, Jan 3 (IANS) Advertisements on the social networking site Facebook act as a teaser similar to a movie trailer and are more strongly associated with the brand than the ads on television, a…
New York, Jan 3 (IANS) Advertisements on the social networking site Facebook act as a teaser similar to a movie trailer and are more strongly associated with the brand than the ads on television, a…
London, Jan 2 (IANS) A team of scientists in Ireland has sequenced the first genomes from ancient Irish humans, which is now being used to answer pivotal questions about the origins of the country’s people…
Tokyo, Jan 2 (IANS) A group of researchers in Japan and China has found a clue to generate electric current without energy consumption at room temperature. They have identified the requirements for the development of…
London, Jan 2 (IANS) Resuming sex with your partner after childbirth may be a matter of two months on an average but when passion does return to the bedroom again, it comes with a new…
London, Jan 2 (IANS) The chance appearance of certain combinations of elements in the genome can lead to the generation of new genes that drive evolutionary innovation. The formation of new genes from previously non-active…
London, Jan 2 (IANS) Taking turns to respond to each other is a key part of conversation and babies learn the technique at around six months of age, long before infants know much about language,…
Toronto, Jan 2 (IANS) In a bid to determine whether distant stars with planets orbiting them can harbour life, a global team of astronomers has discovered a new way to measure the pull of gravity…
Los Angeles, Jan 2 (PTI) In the first study of its kind, scientists have identified 13 inherited traits related to sleep, wake and activity cycles that are associated with severe bipolar disorder. Researchers also were…
New York, Jan 1 (IANS) In a tribute to famed theoretical physicist Albert Einstein, scientists have developed a novel way to test one of the basic principles underlying Einstein’s theory of General Relativity. The team…
Washington, Jan 1 (IANS) In experimental models of lung cancer, researchers have found that a combination of two drugs plus radiation can help treat resistant lung cancers which are susceptible to therapy. Although the most…
New York, Jan 1 (IANS) The high amount of dietary sugar in the typical Western diet may increase the risk of breast cancer and its spread to the lungs, warns a new study. “We found…
New York, Jan 1 (IANS) A gene-editing technique has shown promise in treating Duchenne muscular dystrophy (DMD), the most common and severe form of muscular dystrophy among boys which is characterised by progressive muscle degeneration…
Guwahati, Jan 1 (IANS) As researchers across the globe zoom in on the trillions of micro-organisms thriving inside the human gut to understand their role in health, a group of Indian scientists has, in a…
Abu Dhabi, Jan 1 (IANS) The humble saffron has come to rescue people who are at the risk of developing liver cancer. A biomolecule found in the golden spice is good for your liver, find…
New York, Jan 1 (IANS) A person’s diet can greatly impact his sperm’s quality leading to harmful gene mutation in his children, scientists including an Indian-origin researcher have discovered. In two studies conducted on mice,…
New York, Jan 1 (IANS) Researchers have developed a novel way to create ceramics using 3D printing that results in a strong material with little tendency to crack. Ceramics are tough and are used in…
Bengaluru, Jan 1 (IANS) India is blessed with an extraordinary geological feature that may provide a natural solution to the problem of climate change, according to some geologists. Scientists have known for years that carbon…
New York, Jan 1 (IANS) The combination of human and computer intelligence might be just what we need to solve the “wicked” problems of the world such as climate change and geopolitical conflict, says a…
Beijing, Jan 1 (IANS) A group of scientists has developed a novel technology to enhance the movement of drones in the tough plateau mountain regions. The unmanned aerial vehicles (UAV) designed for plateau missions are…
New York, Dec 31 (IANS) Involving parents makes programmes designed to prevent violence among youth more effective, a study says. Addressing the parents’ attitudes about fighting, involving them in violence prevention programmes and tailoring programmes…