Sobhita Dhulipala, Alanna Panday And More Turn Heads at Nexxus India’s Dazzling Launch Night

It was a night of luxe glamour, radiant tresses, and star-studded style as New York-based luxury haircare brand Nexxus made its grand entry into the Indian market with an opulent launch event in Mumbai. Among the many head-turning attendees, it was Sobhita Dhulipala who stole the spotlight, effortlessly blending elegance with edginess as the newly announced brand evangelist for Nexxus India.

 

Sobhita, known for her understated sophistication and striking screen presence, dazzled in a minimal yet powerful look that perfectly embodied the brand’s ethos of science-meets-style. As the first Indian face of Nexxus, she now joins global celebrity hairstylist Flavien Heldt in fronting a campaign that aims to redefine luxury haircare for Indian consumers. Together, the duo is set to bring Nexxus’ premium, salon-grade science directly to homes across the country.

 

Also spotted at the glamorous launch was Alanna Panday, glowing as always, along with a host of influencers, style icons, and beauty insiders. The evening was a celebration of not just a brand, but a movement—bridging high-performance haircare innovation with Indian beauty sensibilities.

 

With Nexxus now officially rooted in India, and with Sobhita leading the charge, the brand promises to elevate everyday hair rituals into a true luxury experience. If last night’s glittering launch was any indication, the future of Indian haircare just got a stunning upgrade.

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