Agnihotri’s letter draws a powerful parallel between the Indian startup ecosystem and the film industry, citing the Minister’s recent remarks at the 'Startup Mahakumbh.' While India’s startups are urged to innovate beyond superficial ventures, Agnihotri questions why Indian cinema, despite its rich legacy, remains stagnant. “We are the world’s second-largest film producer, yet most of our content ends up being sold to American platforms like Netflix and Amazon. It’s the East India Company syndrome all over again,” he writes, highlighting how India creates raw material, but others profit from it.
The filmmaker doesn’t shy away from comparing Bollywood’s current state with global cinema powerhouses. While South Korea’s entertainment industry rakes in over $12 billion and Japan’s anime sector exceeds $20 billion, Bollywood seems trapped in a loop of copy-pasting ideas without mastering their essence. “Cinema thrives on bold storytelling and technological disruption,” Agnihotri notes, pointing to films like Parasite, 1917, and Boyhood, which have redefined cinematic experiences globally.
Agnihotri’s plea isn’t just about numbers; it’s about the soul of Indian cinema. He laments the loss of rooted, Indic stories and criticizes the industry’s focus on star power over substance. “The viewer experience is dismal—outdated multiplex screens, exorbitant ticket prices, and theaters resembling food courts,” he adds. Drawing from his own journey, Agnihotri recalls the backlash faced for The Kashmir Files, where a non-starrer, risk-taking narrative challenged Bollywood’s formulaic mold but came at a personal cost.
In conclusion, Agnihotri urges the government to step in, offering funding, incentives, and platforms to nurture visionary filmmakers. “Indic cinema can be the biggest startup of India,” he asserts, envisioning a future where films are not just entertainment but tools of cultural diplomacy and economic growth. His letter is more than an open critique; it’s a manifesto for the revival of Indian cinema, one bold story at a time.
Vivek is known for The Tashkent Files, The Kashmir Files, The Kashmir Files: Unreported, The Vaccine War and more. Currently he is busy with The Delhi Files.
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