Nothing is Bigger Than Good Content Says Bhumi Pednekar

Bollywood actress Bhumi Pednekar recently shared her thoughts on the evolving landscape of digital entertainment at the Danube Properties Filmfare OTT Awards 2024 press conference, co-powered by Hyundai Motor India Ltd. Along with acclaimed filmmaking duo Raj and DK and Jitesh Pillai, Bhumi discussed her unique journey in the digital space, emphasizing the power of content over everything else.

Reflecting on her own experiences, Bhumi shared, “I have had a very peculiar journey with platform space, I was looking to do a longer format, and nothing was clicking, and then last year, I went ahead and did two shows, back to back. And I think that came from a space, just understanding there is just nothing bigger than good content.”

“And especially for an actor like me, who is the product of the films or the stories that I have been part of, I am a product of good content and I will like it’s such a disruptive platform, it’s such a disruptive medium, for an actor like me, it gives me chance to be part of so many diverse stories, without the pressure of anything else than just to be my most authentic self, presenting that character. Just try to excel in every way possible to make that story work and that’s why I feel this medium is so important. My last film Bhakshak got immense love and I think that is the first time I realized the power of any of the digital platforms” added Bhumi.

As the digital space continues to grow, Bhumi Pednekar's journey serves as an example of how good content can shape an actor's career, providing opportunities to bring new and diverse stories to life. With more projects lined up, Bhumi’s advocacy for the power of great content shines as she navigates the exciting world of OTT and beyond.

On the work front, Bhumi Pednekar is busy wrapping Daldal and The Royals.