Very few star heroes and superstars have transcended the boundaries of regional cinema to achieve pan-India recognition, and rebel star Prabhas stands out among them with his blockbuster films and record box office collections. Prabhas's journey in pan-India cinema, which began with the monumental success of "Baahubali," continues to thrive with recent hits like "Kalki 2898AD."
In terms of theatrical, digital, satellite, and overseas business, Prabhas has reached a level unmatched by any other star. His films are achieving collections in the North that rival those of Bollywood stars. Prabhas's screen presence and charisma resonate with North Indian audiences, allowing him to set box office records in Bollywood. Moreover, his films are competing successfully with local stars in Tamil, Malayalam, and Kannada cinema, demonstrating the true essence of the pan-India trend.
Prabhas's appeal remains strong overseas as well, with "Salaar" and "Kalki 2898AD" making history in international box office collections. The demand for Hindi and regional rights in the digital market has surged alongside Prabhas's films. Hotstar acquired the Hindi version of "Salaar," while Netflix secured the rights for regional languages. Additionally, Netflix obtained the Hindi rights for "Kalki 2898AD," and Prime Video acquired the Telugu, Tamil, Kannada, and Malayalam rights.
As a result, Prabhas's films are generating returns multiple times their production costs through theatrical releases, OTT platforms, and other revenue streams. His projects are delivering exceptional returns on investment for producers. Currently, Prabhas boasts an impressive global lineup with franchise films such as "Salaar 2," "Kalki 2898AD part 2," "Spirit," and PrabhasHanu all poised to create new box office history.
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