Showmax.com hijacks Matchday Live to revolutionise Premier League viewing across Africa

In an awkward, live conversation with Manchester United legend, Eric Cantona - in his debut appearance on Matchday Live - host Julia Stuart and Owen Hargreaves attempted to placate the notorious Red Devils' captain. Their efforts were in vain, as the Frenchman eventually tired of the conversation and stormed off the set. He offered a rambling monologue about revolution as his parting shot.

https://apo-opa.co/4fK4XrR

Stuart says, "What can you and the millions of Manchester United fans around the world expect; what will be unfolding as the season progresses on their television sets?"

Cantona sarcastically chuckles and says, "television" a few times before standing and removing his microphone, jacket and tie, and proceeding to deliver a concluding monologue to camera.

He says, "How many people in this world don't even own a television? What of [sic] them? To be truly beautiful, the game should be everywhere. It cannot be stuck on the wall - or just in the bar - no, it must fly. Then my friends, no one, no one should believe the Premier League is out of their league. It must be for everyone."

He concludes, "And this marks the beginning; the revolution has begun."

As he walks off-camera, we hear Julia Stuart asking Owen Hargreaves, "what must I do?", before the broadcast cuts to a test pattern.

https://apo-opa.co/4fK5aeD

The show returns after the ad break with what appears to be a Cantona-led pirate broadcast.

Cantona defiantly declares, "The revolution will not be televised; the revolution will be live."

In what is possibly the greatest live TV stunt ever staged, Showmax.com revealed to all 44 of its African markets - simultaneously, via linear TV, its streaming platform and YouTube Live - that football will never be the same again. Quite literally, because it has the most compelling Premier League offering in the world.

GSMA Intelligence data (https://apo-opa.co/3M8cl2B) suggests there are more than half a billion unique mobile subscribers in sub-Saharan Africa, alone. This is seven times greater than the predicted number of television sets in the same region (74.76m according to Statista.com).

Hundreds of millions of people will finally be able to consume the greatest football league on the planet, for a fraction of what it costs to attend a live match in England, while cheering on hundreds of African players, in real time.

It's the Premier League in your pocket. Welcome to the revolution!

Pricing structure:

Country	Showmax Entertainment	Showmax Entertainment Mobile	Showmax Premier League	Showmax Entertainment + Premier League	Showmax Entertainment Mobile + Premier League
South Africa	ZAR 99	ZAR 45	ZAR 69	ZAR 140	ZAR 99
Nigeria	NGN 3500	NGN 1600	NGN 3200	NGN 5400	NGN 4000
Kenya	KES 650	KES 300	KES 500	KES 1000	KES 700
Namibia	N$ 99	N$ 45	N$ 69	N$ 140	N$ 99
Botswana	BWP 70	BWP 36	BWP 55	BWP 110	BWP 80
Ghana	GSH 59	GSH 27	GSH 55	GSH 105	GSH 75
Tanzania	TSH 12000	TSH 7300	TSH 9800	TSH 19800	TSH 15000
Uganda	UGX 19000	UGX 11400	UGX 15200	UGX 31200	UGX 24000
Zambia	ZMW 110	ZMW 90	ZMW 70	ZMW 175	ZMW 135
Rest of Africa	USD 5	USD 3	USD 4	USD 8	USD 6

Distributed by APO Group on behalf of Showmax.

About Showmax.com:
Showmax, launched in 2015 and available in more than 40 markets across the continent, is a leading African streaming service. It offers a unique combination of original African content, first and exclusive international series, popular movies, premium documentaries, and the best kids’ shows, as well as a world-first Premier League live-streaming mobile plan.

SA ONLY:
Get your Showmax Premier League mobile subscription for just R69 at https://apo-opa.co/4fQryD2. Capitec customers can subscribe to Showmax Premier League via their Capitec app for just R34 per month.