Stop The Madness Of Advance Booking Numbers Says Sanjay Gupta

Filmmaker Sanjay Gupta's perspective sheds light on an aspect of the film industry that often goes unnoticed—the obsession with box office numbers. While box office figures are often used to determine the success of a film, Gupta's statement highlights how this obsession can overshadow the true essence of cinema.

The focus on box office figures can sometimes lead to a narrow definition of success, where films are judged solely on their commercial performance rather than their artistic merit. This can be detrimental to the industry as a whole, as it may discourage filmmakers from taking creative risks and exploring new narratives.

Sanjay Gupta took to his social media and tweeted, “First they started with Box Office figures declaring films as hits or flops. The producers supported this and created the monster. Now this monster obsesses with advance booking numbers. And none of this does anything good for the movies. Please stop this madness!!!”

Current market is buzzing with Ajay Devgn starrer Maidaan making bold claims, on the other side is BMCM, starring Akshay Kumar and Tiger Shroff, and the maker of the film are putting backs into generate numbers.

Gupta's call to "stop this madness" is a reminder to re-evaluate our priorities in the film industry. While box office success is important, it should not be the sole measure of a film's worth. Instead, we should celebrate films that push boundaries, provoke thought, and leave a lasting impact on audiences, regardless of their box office performance.

Sanjay Gupta last directed multi-starrer Mumbai Saga, next he is backing Fardeen Khan’s comeback action thriller Visfot.