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NBA Africa today announced that its first original documentary series “Born & Bred” will premiere on the NBA App today. The five-part series tells the stories of five current and former NBA Academy Africa prospects from Angola, Egypt, Nigeria, Senegal, and South Sudan through exclusive footage and interviews with the prospects, family members, friends, and coaches.
“Born & Bred,” which features Nigeria’s Rueben Chinyelu, Egypt’s Seifeldin Hendawy, South Sudan’s Khaman Maluach, Senegal’s Khadim Rassoul Mboup, and Angola’s Aginaldo Neto, spotlights each prospect’s basketball journey, including the communities where they were raised and the moments that have shaped them as players and young men.
Four of the prospects – Chinyelu, Hendawy, Mboup and Maluach – also competed in the 2023 Basketball Africa League (BAL) season as part of the BAL Elevate program, which provides an opportunity for the next generation of African prospects to participate in a professional league, showcase their talent on a global stage, and help their respective teams compete for the BAL Championship.
The first two episodes will be available beginning today. “Basketball Chose Me” featuring Chinyelu will be available free on the NBA App. “Dunk at First Sight” featuring Neto and the remainder of the series will be available exclusively via NBA League Pass, the league’s premium live game subscription service. The final three episodes will be available weekly beginning Monday, Nov. 27.
“We’re thrilled to launch “Born & Bred”, a first-of-its-kind initiative for NBA Africa that will showcase the inspirational stories of prospects from across the continent who have come to NBA Academy Africa to take the next step in their basketball development journeys and lives,” said NBA Africa Head of Basketball Operations Franck Traore. “Each of these players has a unique story, but they all share one common purpose – to get better every day as athletes, students and leaders. We look forward to showcasing their amazing stories to a global audience through the NBA App and NBA League Pass.”
“I never would’ve thought that the game would take me this far,” said Chinyelu. “While I know I’ve got plenty more work to do and many more goals to accomplish, I am grateful to my family, friends, coaches and teammates for taking part in this project, and I hope it provides motivation to other young players to search for their passion and follow their dreams.”
“Born & Bred” episodes:
NBA Academy Africa is an elite basketball training center in Saly, Senegal for the top high-school-age prospects from across Africa and the first of its kind on the continent. Since its launch in 2017, more than 35 male and female participants have committed to NCAA Division I schools in the U.S. or signed professional contracts.
The NBA App is free to download here (https://apo-opa.co/3GaKHiI).
Distributed by APO Group on behalf of National Basketball Association (NBA).
Contact:
Pawel Weszka,
NBA Africa Communications,
pweszck@nba.com,
+27 10 007 2666
About NBA Africa:
NBA Africa is an affiliate of the National Basketball Association (NBA), a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. NBA Africa conducts the league’s business in Africa, including the Basketball Africa League (BAL), and has opened subsidiary offices in Cairo, Egypt; Dakar, Senegal; and Lagos, Nigeria. The NBA has a long history in Africa and opened its African headquarters in Johannesburg, South Africa in 2010. The league’s efforts on the continent have focused on increasing access to basketball and the NBA through youth and elite development, social responsibility, media distribution, corporate partnerships, NBA Africa Games, an NBA Store, the BAL, and more. Last year, NBA Africa reached more than eight million youth across the continent through basketball development, life-skills programming and social media engagement.
NBA games and programming are available in all 54 African countries, and the NBA has hosted three sold-out exhibition games on the continent since 2015. The BAL, a partnership between the International Basketball Federation (FIBA) and NBA Africa, is a professional league featuring 12 club teams from across Africa that will tip off its fourth season in March 2024. Fans can follow @ NBA_Africa and @ theBAL on Facebook, Instagram, X and YouTube.
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