Business Wire IndiaAs the Asia Cup kicked off with a glittering ceremony in Multan, and the opening encounter saw Pakistan take on Nepal with a healthy contingent of Nepal fans braving the Multan heat to cheer on their team, it was not the only sign of the growing popularity of cricket in newer territories. The tournament has a new title sponsor this edition - Super 11 Fantasy League – a platform which will help fans worldwide engage with the sport in a novel way.
The recently launched Super 11 Fantasy League, is a fantasy platform that gives fans a chance to engage with the sport, in newer and more exciting ways. Commenting on their partnership with the Asia Cup, Omar Khan, CEO Super 11 said, “It is with great pride that Super 11 has signed on to be the Title sponsor of the Asia Cup. The growing popularity of cricket tournaments like the Asia Cup allow fans to see the best teams battle it out in the longer format of the game. Already the buzz around the Asia Cup and the India vs Pakistan games is at an all-time high and we are confident that this association will help in bringing fans closer to the game that we all love.”
They were unveiled as title sponsors at an event in Dubai on 29th of August, in the presence of the legendary Wasim Akram who is the Brand Ambassador of Super 11 Fantasy League.
The Asia Cup 2023, will be played in Pakistan and Sri Lanka from the 30th of August onwards with the Final to be played on the 17th of September, The Championship will see 6 teams divided into two sets, Group A, consisting of Pakistan, India, and Nepal and Group B, with Sri Lanka, Bangladesh, and Afghanistan. The highly anticipated contest between Pakistan and India will take place on the 2nd of September.
