From ALT To ALTT, A Whole New Identity For Alt Balaji

Mumbai, 11th Feb 2023 (NewsHelpline) - Just yesterday, media giant Ekta Kapoor along with her mother Shobha Kapoor resigned from their posts at ALT Balaji, and Vivek Koka was appointed as the head of the company. And today, the company gets a new logo, spelling and whole new identity.

The streamer is part of Balaji Telefilms, which was started by her and her parents Jeetendra Kapoor and Shoba Kapoor in 1994 and is the single largest television content producer in South Asia. After serving as head of the company for five years, Ekta resigned yesterday.

Sharing the new logo and identity on social media, the ALTBalaji tweeted, “ALTBalaji is now ALTT! We are proud to share our new identity with a bold and dynamic new look. This new logo represents our commitment to delivering exceptional stories, experiences and entertainment to you, our audience. Watch this space for more! @altbalaji @EktaaRKapoor #VivekKoka @shash_what”

ALT Balaji is not ALTT, with a brand new logo,

A subsidiary of Balaji Telefilms Limited, is the Group’s foray into the Digital Entertainment space. After conquering television and making a strong mark in films, Balaji Telefilms aims to reach out directly to individual audiences, by providing them with original, exclusive and tailor-made shows, that they can access at their fingertips.

ALTT offers fresh, original and exclusive stories. Tailored especially for Indians across the globe, the platform hosts premium, high quality shows featuring popular celebrities, acclaimed writers, and award winning directors, making ALTT a true alternative to mainstream entertainment.