“Yas Yas Baby”: Yas Island brings this summer’s new anthem with its latest campaign

The destination continues to build momentum following its successful ‘Stayin’ On Yas’ 2021 campaign with a catchy new 90’s inspired hit

Mumbai, 18 July 2022: Building on last year’s successful throwback campaign ‘Stayin’ On Yas’, Yas Island, Abu Dhabi’s premier leisure and entertainment hub has launched yet another captivating campaign titled ‘Yas Yas Baby’ in an integrated roll-out inspired by the award-winning 90’s hit single, ‘Ice Ice Baby’. Celebrating the endless experiences available at the destination, the exciting new campaign calls on holidaymakers to ‘break like they mean it’ at the world-class destination. From record-breaking theme parks and a racing circuit, to shopping, dining, golfing and luxury hotels - Yas Island has it all.

Styled in the format of a music video, the lively new campaign features a group of energetic b-boys and b-girls dancing their way across iconic attractions on Yas Island, including Ferrari World Abu Dhabi, Yas Waterworld, and Warner Bros. World™ Abu Dhabi as well as shopping haven-Yas Mall, the iconic W Abu Dhabi Yas Island, Yas Marina Circuit and Yas Bay Waterfront.

With its 2021 Bee Gees-inspired music video reaching over nine million people and garnering almost seven million views in its first week, the destination’s latest 90’s-inspired music video is set to go even bigger as it showcases what fun vacations should look like and providing an entertaining adventure with fun lyrics.

Liam Findlay, CEO of Experience Hub, the trade and promotion arm of Yas Island and a subsidiary of Miral said, “We are very excited to put a Yas Island spin on the iconic 90’s hit and turn it into this year’s snappy summer staycation anthem. We believe the power of music has an emotional and intrinsic resonance with people and ‘Yas Yas Baby’ is a continuation of the destination’s musical journey, highlighting Yas Island’s energy through its fun rewritten lyrics. We are looking forward to seeing everyone singing and dancing along to this awesome take on a classic tune.”

Viewers can watch ‘Yas Yas Baby’ on the destination’s social media pages: Facebook, Instagram and YouTube

For more information, please visit: www.yasisland.com

About Yas Island

Yas Island is one of the world’s fastest growing leisure and entertainment destinations, located on the golden shores of Abu Dhabi - just 20 minutes from downtown Abu Dhabi and 50 minutes from Dubai. Yas Island offers holidaymakers a diverse mix of award-winning leisure and entertainment experiences, from one-of-a-kind theme parks, world-class shopping and superb dining, to a golf course, exciting water and motor sports, and spectacular musical, entertainment and family events, all within the 25 sq. km Island. Today, Yas Island is home to the award-winning theme parks Ferrari World Abu Dhabi, Yas Waterworld, Warner Bros. World™ Abu Dhabi, the record-breaking CLYMB™ Abu Dhabi. It also houses Yas Marina Circuit (home to the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX™), Yas Marina, the award-winning Yas Links golf course, as well as Abu Dhabi’s largest mall, Yas Mall, Yas Bay Waterfront - Abu Dhabi’s vibrant day to night destination featuring Pier71, a three-kilometer Boardwalk, and a variety of world-class dining, leisure and entertainment brands. With ten hotels, including W Abu Dhabi - Yas Island, Hilton Abu Dhabi Yas Island, The WB™ Abu Dhabi, the World's first Warner Bros. themed hotel, plus more than 165 dining experiences, the destination also features indoor and outdoor concert venues including WHITE Abu Dhabi and Etihad Arena - all of which are complemented by a range of visitor services that connect all attractions to one another.