Aha’s variety plan for Varun Tej’s Ghani’s OTT release

Aha Video is set to premiere Varun Tej's Ghani from the 22nd of this month. Aha won't just be streaming the theatrical cut version but instead, they are unveiling a special version of their own.

In the OTT version, Ghani's run-time has been increased by another 10 minutes for better continuity and merging scenes.

Well, the theatrical cut of Ghani was lambasted for lengthy run-time and lackluster scenes. Now, Aha Video has announced that they are extending the OTT cut by another 10 minutes.

This is a strange strategy, but it might work to some degree by building some curiosity amongst OTT audience.