Initiating the association, the brand will be unveiling the new campaign #RahoEkKadamAage starring Hrithik via a television commercial starting January 29.
The campaign highlights real-life scenarios where Hrithik Roshan demonstrates mental dexterity to find a way out of unforeseen situations, the company said.
Games24x7 is India headquartered online gaming company with a portfolio that spans skill games (RummyCircle, My11Circle, Carrom) and casual games (U-Games). It was founded by New York University trained economists Bhavin Pandya and Trivikraman Thampy in 2006.
Meanwhile on the work front, Hrithik Roshan will star in a remake of Vikram Vedha, in which he will reunite with Saif Ali Khan since Na Tum Jaano Na Hum (2002). It is scheduled for release on 30 September 2022.
Roshan also confirmed he would star in Fighter, his third film with director Siddharth Anand, and first with actress Deepika Padukone. It is expected to release on 26 January 2023.
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