Categories: Movie News Movies

Shikha Kapur Announces Andaz’ With Amit Chandrra And Prabhat Choudhary

Mumbai, 18th January 2022 (NewsHelpline) - Former Fox Star Studios India chief marketing officer Shikha Kapur has joined hands with Amit Chandrra, managing director, Trigger Happy Entertainment Network, and Prabhat Choudhary, founder of Spice PR and Entropy Digital to launch Andaz, a fully integrated marketing solutions company.

The three together bring collective expertise of over 500 films including blockbuster hits like Baahubali, Dangal, and Sanju, to offer content marketing solutions.

Shikha Kapur took to her social media profile and announced the company. She shared, “#andaz will celebrate the power of storytelling through compelling marketing that fosters a deeper bond with audiences… a collective of the best talent and minds who will endeavour to spark curiosity while challenging status quo always. @AmitChandrra #prabhatChoudhary”

Andaz will conceive and implement marketing solutions that challenge conventional models, focus on re-imagining campaigns, and enable deeper conversations with audiences.

This will include differentiated marketing narratives to help reach multiple audience segments encompassing heartland audiences, Gen Z, and women.

The company will harness the power of digital and create campaigns powered by vital audience insights and data to deliver measurable marketing.

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