In a strange development of sorts, all three of Tollywood’s Sankranthi outings - Bangarraju, Rowdy Boys, and Hero are registering poor advance bookings.
Bangarraju, which is the sole biggie this Sankranthi was expected to witness good bookings but that isn’t the case. But the film is expected to pick up the pick up the momentum in rural pockets across the twin Telugu states on its opening as there will be sizeable walk-in crowds.
As for Rowdy Boys, and Hero, the aggressive promotions are not helping these films much. The advance bookings are below par as of now. The buyers will be hoping that these two films will gain up the pace over the course of the weekend and post good revenues.
The obvious Covid scare is playing a decisive role in the advance bookings of these Sankranthi releases.