Lately a new trend in emerging in music industry, people are hiring social media influencers, or people with heavy fan followings, but Mika Singh says he doesn’t go by that norm.
Interacting with NewsHelpline at the song launch, Mika Singh said, “Aamir Ali, we have cast him, and I didn’t look at his social media following, I have seen his work, he is a fantastic artist and a good actor, and there is Aditi Vats, she is a great model and acted well in the video”
Mika Singh also added that song needs to have some value, rather than social media presence. He added, “It is a trend, in order to make a song hit, one needs certain number of reels, but there are so many hits out there, which probably doesn’t have a single reel made on them, but you can hear those songs being played everywhere. So, you should promote the song, but don’t promote the song in manner that you won’t find another song in future, every singer wants to promote his song and make it a hit, so, according to me, you should put effort into the song, it should be such a good song that even if you croon it a decade later, you should get a good feeling that I made a good song”
Furthermore, Mika Singh talked about the fact that he is surprised by the whole social media gimmick, talented people have less comment traction as compared to people who are just influencers.
He added, “Social media influencers and people with a lot of followers, I mean it is all good, but a little surprising. Talented people like Justin Bieber, Deepika Padukone, Ranveer Singh and more, when they post, the comments on their post is a lot lesser than what an influencer is getting, their comment section is buzzing, and I am surprised by it, but I don’t follow that”
Presented by Music Sound, the song is composed by Toshi and Sharib, and it has crossed over a million hits within hours of its release.
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