Sid Sriram – Winning the hearts, Ruling the charts

Written by: RAVI HARI, Senior Writer

Sid Sriram, Carnatic musician, playback singer, music composer, and songwriter, has been catching everyone's attention for quite some time now. Seen as a refreshing change in the last decade in the South Indian film industry, he is the talk of the town. With his songs becoming smashing hits on several music streaming platforms and garnering hundreds of millions of views on YouTube, he is trending everywhere and every day.

People now say ‘if he sings any song, it’ll break all records'.

Gifted with a voice you will fall in love with, Sid Sriram is one of the most sought-after singers with a fan following growing every day. Due to the influence of Carnatic music early in his life, this famed singer - who is behind the mesmerizing voice in ‘Adiye’ from “Kadal”, the first song in his career - has sung a number of other songs which went on to become huge chartbusters in Tamil and Telugu.

Sid Sriram, fast emerging as the most popular South Indian singer, sings more Telugu songs now-a-days and rocks them. With almost every Telugu movie having a Sid Sriram song these days, the singer is on a roll. Crazy fans say Telugu songs now-a-days are becoming more melodious when he sings.

He keeps listeners guessing, makes them think whether he gets to sing great songs or if he elevates songs to another level with his vocals. Such an addiction, this sensation who made his debut in 2013 in AR Rahman’s music for “Kadal”, is the next big thing in the South music scene. And, maybe even in Hindi? Who knows.

Delivering always in style, this extremely talented ‘Voice of South’ created chartbusters that many people though not knowing Tamil or Telugu just listen to him and say his voice is enchanting, singing magical and songs absolute gems.

Giving life to his songs, Sid Sriram catches you on your first hearing, makes you intoxicated and ultimately keeps you addictive. His songs are the obsession now. With a God-given voice, he looks like he is on heaven when he sings.

Whether he creates emotions in his melodies, makes his songs soothing or keeps his voice miraculous, there is magic in everything he does. Giving goosebumps to listeners, he tries to transform every song into a masterpiece.

A household name in the two Telugu states, Sid Sriram has put his soul in his songs. You listen to his 'Nuvvunte Na Jathaga’ ('Ennodu Nee Irundhaal'), ‘Vellipomaakey’ ('Thallipogathey') and ‘Emai Poyave', and you know.

Whether it is ‘Inkem Inkem Inkem Kaavaale’, ‘Maate Vinadhuga”, 'Samajavaragamana', 'Kadalalle' or the most recent ‘Srivalli’, he is music to ears. The go-to singer for any music director these days has recreated pure magic with songs like ‘Neeli Neeli Akasham’, ‘Okey Oka Lokam’, ‘Choosale Kallara’, ‘Maguva Maguva’ and ‘Naa Kanulu Yepudu’.

Having also sung some amazing songs even in relatively small-budget films, he has stolen hearts of many. The singer is amazing to listen to in - ‘So So Ga’, ‘Aanandam Madike’, ‘Dooram Karigina’, ‘Kalyanam’, ‘Idhi Chala Baagundhile’, ‘Ye Kannulu Choodani’, ‘Ayyayyayyo’, ‘Teliyade Teliyade’ and ‘Nammave Cheli’.

This Rahman’s find is open to Bollywood and does not want to limit himself to South. May be, he also wants the North to hear to him again and again!

If anyone sings a song, the song may become a hit, but almost every song sung by Sid Sriram is a hit. And why not, when he puts his life in every song and keeps his singing the lifeblood of his songs. Such is his passion.

An unforgettable voice for ages!!!