100% Telugu OTT platform aha, a household name for Telugu entertainment, bringing together the latest blockbusters and pathbreaking shows under one roof, will premiere the much-awaited romantic drama, The Baker and the Beauty, on September 10. The Baker and the Beauty, starring Santosh Shobhan, Tina Shilparaj, Vishnu Priya, Sai Swetha and Venkat in key roles, is directed by Jonathan Edwards. The ten-episode long show marks the first collaboration between aha and Annapurna Studios, the reputed production house with a six-decade-old legacy. The trailer of the show was unveiled amid the cast and crew at the best bakery in the twin cities, 45th Avenue by Karachi Bakery, on Monday. Karachi Bakery, 60 years into its inception, is a bakery brand that needs no introduction and is a perfect melange of traditions and trends for food lovers.
The trailer of The Baker and the Beauty takes viewers through the contrasting lifestyles of its protagonists, a small-time baker, Vijay and a prominent film star, Aira Vasireddy, who's the apple of everyone's eyes. Vijay has the hots for Aira but struggles to break ties with his overly possessive girlfriend Mahi. The romance between Vijay and Aira is a collision of two diverse worlds that don't have a common ground. Yet, Vijay and Aira hold onto each other, regardless of every roadblock that comes in the way of their relationship. There's humour, romance, heartbreak, betrayal in what promises to be a classic old-world romance that defies all conventions. The supporting cast comprises a fine blend of young talent and experience including Sai Swetha, Sangeeth Shobhan, Srikanth Iyengar, Jhansi Laxmi and Venkat.
The Baker and the Beauty is aha's first Telugu adaptation of Keshet International's globally-acclaimed series by the same name. The first season of the Israeli show received high ratings from critics and was widely watched. The show has now been adapted in Telugu keeping in view the sentiments and sensibilities of a different audience. The Baker and the Beauty offers a realistic picture of the conflicts, aspirations of people across Telugu middle-class households and in the crème de la crème of the society. The unlikely romance between 'pakka local' guy and an 'athiloka sundari', is a rollercoaster ride of emotions.
"aha's growth as an OTT platform has been monumental, to say the least. With nearly 11 million app downloads and an audience numbering 45 million across the globe, aha has set new standards for top-class content in the Telugu digital space in less than two years. We're as committed as ever to offer the best Telugu entertainment in the form of movies, originals and shows. The success of genre-bending shows like Kudi Yedamaithe and Tharagathi Gadhi Daati recently, speaks for itself. I'm sure The Baker and the Beauty would leave audiences spellbound as well. We're only going to get bigger and better from now," shared Meghana Jupally, the director of My Home Group.
"I'm privileged to be part of a memorable show like The Baker and the Beauty and equally humbled to associate with aha for a web show. This show kickstarted my career as a lead actor and also reinstated my love for the craft and storytelling. I resonated with the concerns, confusions and sentiments of a middle-class boy like Vijay. The romance in the show may be fictional, but the story and its characters are firmly rooted in reality. The Baker and the Beauty will have something for everyone to identify with, and there can be no better occasion than a festival like Vinayaka Chavithi for families to come together and enjoy the show," stated Santosh Shobhan, the lead actor of The Baker and the Beauty.
aha has premiered some of the most popular movies and shows this year including Krack, 11th Hour, Zombie Reddy, Chaavu Kaburu Challaga, Naandhi, In the Name of God, Needa, Kala, aha Bhojanambu, One, Super Deluxe, Chathur Mukham, Kudi Yedamaithe and Tharagathi Gadhi Daati.
