Earlier this year, Ala Vaikunthapurramuloo and Sarileru Neekevvaru set the box office on fire during the Sankranthi season and gave the best possible start to Tollywood as a whole. Films like Bheeshma, and HIT which released later in the months of February and March tasted good success as well.
But things took drastic and dramatic turns in March as theaters were shut down due to Covid-19 pandemic and the consequent lockdown.
Theaters remained shut up until November and many Telugu, and other language films released directly on OTT platforms owing to uncertainty in movie theater operations and related revenues.
Cut to now, theaters have finally re-opened and Sai Dharam Tej's Solo Brathuke So Better will be the first Telugu biggie to release in theaters since the lockdown.
Solo Brathuke So Better's theatrical revenue will be closely monitored by the entire Telugu film industry as it will give a clear understanding of the new business prospects and other key logistics. With 50% occupancy in theaters, no one can predict the box office numbers of a film till official numbers are revealed.
The possibility of Telugu biggies like Krack, and Red releasing during the coming Sankranthi season will be largely based on the box office run of Solo Brathuke So Better. If the Sai Dharam Tej starrer does well at the box office and mints big bucks, multiple Telugu films will line up for release in the next two months. If it fails to register good footballs and struggles at the box office, we can expect many films to be postponed indefenitely.
It needs to be said that Solo Brathuke So Better is the most important film of the year for so many reasons. The box office performance of this film can result in change of plans for many top filmmakers in the industry. The film will hit the big screens in a few hours from now.
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