The core concepts of digital marketing are known to all. In a world where you can spend a measly sum to generate 1000 likes on social media, it is important to realize the tangibles. By tangibles, it is meant that the tangible benefits of popularizing posts through bot-driven "virtualization" are close to nil.
Viral marketing is not an overnight sensation and requires an objective-driven strategy tailor-made for your brand or product. The surety yardstick's only exception is memes or rather "memevertizing."
Anyone a little hooked on social media these days is familiar with memes and their ability to tickle the funny bone. While you are busy generating "likes" at the rate of a hundred bucks, the real tangibles of it evade you.
This is because no matter how good the numbers look on the report, bot-driven AI-powered "fictitious" popularity hardly becomes the focal point of conversations centered around your brand and, as a corollary, have no bearing on sales figures either.
The constant riff-raff on success ideas is much like the drake meme where you want to hear what pleases the ear. Unless you want your sales figures to resemble the expectation v/s reality meme, you should consider the vital role of 'memevertizing' for cogent marketing solutions.
How Can Memes Add A Desirability Factor To Your Marketing Campaign?
If you are really asking about the importance or significance of memes and are doubting its popularity, you probably deserve a cat meme face, you can make the meme too by just clicking here. The past few years have seen memes evolving into one of the most desirable marketing solutions. Why then is meme-based advertising mode replacing popular video platforms? To answer this, let us take a look at the following list –
- Attracts Attention
When you see a meme, it is seldom a passing thought or scrolled-over post. A meme that has its humor on point necessitates a reaction, a pause, and an inevitable impression. Succinctly put in one word: eye-catching. This is one reason why memes are so popular in modern-day advertisement and promotional campaigns.
The humorous and comical way in which a meme portrays a topic attracts attention to it instantly. Again, here the wordplay and humor are interesting factors that contribute to a meme's impact.
If the humor is subtle, then the entire topic comes off eloquently and is understood without elaborate explanations. The heart of a meme resides in its subtlety and simplicity and not the complex overtures.
- Effective Recall Factor
In conventional marketing tools and techniques, we select and deploy a tool based on three factors. It is these three factors that also determine the impact or effectiveness of a tool. These are –
- Reach
- Impact/Impression
- Engagement
To put it in simple terms, a tool that can reach the masses and strike a good impression that evokes a reaction from the viewer/target audience is effective. This reaction can be anything from a simple 'organic' like or share or even a subscription.
A meme is one of the most modern yet unconventional tools that qualifies 'viral marketing metrics.' The simple reason behind it is that the impression a meme strikes is so potent that you can almost always recall it.
- Costs Little to Nothing
A small media promotion does not have a lot of resources or a big budget to splurge on the costly advertisement. In any case, putting up televised advertisements require a significant investment, which is not always feasible. In such a situation, there are only two cost-effective options before a brand.
Either you can opt for a video marketing strategy for a platform such as InVideo, or you can use a simplistic meme generator at no cost at all. You are bound to touch the yardsticks of becoming an overnight sensation and possibly "viral" in the latter case.
Thus, at no actual cost to you, a meme can take you to the threshold of viral marketing when most other channels cannot guarantee the same at twice the cost. Therefore, it is one of the most effective and most efficient channels for marketing purposes.
- Create Brand Awareness
Do you remember the popular Netflix memes? If you haven't seen them, a quick Google search is bound to tickle your funny bone. The best part about these memes is that they are launched before and after every new season launch of a popular TV series.
Riding the meme wave Netflix has been able to conjure a fun image that viewers associate with the streaming platform. This form of 'memevertizing' has made the company's social media game very strong. This is a great example through which you, too, can promote your brand through awesome memes and bring your A-game to enthrall your audience.
Not only does this make you the #trending topic for most people's common banter, but it also shoots your brand image and reputation up, almost instantly.
- Easiest Way For Viral Marketing
It cannot be stressed more often that memes are one of the most modern and surefire ways to turn yourself into an overnight sensation. The only things you have to consider are timing and content. When the right content is delivered with the right timing, the impact is very strong on the audience's mind.
As it is, the contemporary target audience is a very impressionable focus group. When the right content comes across with the desired intent and careful strategic timing, it generally evokes a cumulative reaction.
This reaction is not limited to sporadic individuals but the whole of the millennial crowd, thereby ensuring a viral sensation to your advertisement campaign.
The Takeaways
Though memes are exceptionally funny ways to bring attention to incidences or topics, it is easy to lose track and deliver content that may be deemed insensitive.
Thus, for brands especially, it is quite essential to be on point with the content and the precision of the timing to ensure that the impact is right. Otherwise, a meme can quite easily become the worst nightmare for a brand's reputation.
