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The National Basketball Association (NBA) (www.NBA.com) and VIDAA USA, Inc. today announced a multiyear partnership to make NBA League Pass, the league’s premium live game subscription service, available for purchase on all Hisense and Toshiba TVs through the VIDAA smart TV platform. Beginning with the 2020-21 NBA season, more than 20 million users of VIDAA-enabled smart TVs across Africa, Asia-Pacific, Europe, Latin America and the Middle East will be able to purchase NBA League Pass and watch hundreds of live NBA games each season through the VIDAA platform.
“I am proud that we teamed up with the NBA since it is one of the most popular leagues in the world,” said Guy Edri, EVP of Business Development for VIDAA platform. “Our mission is to bring the finest sports entertainment - both global and local - to fans at the touch of a button. We will enable the best experience for our consumers and NBA fans in every corner of the world.”
“We’re excited to offer NBA League Pass to VIDAA subscribers and provide another platform for our international fans to experience the excitement of NBA basketball,” said NBA SVP, Global Media Distribution and Business Operations, Matt Brabants. “VIDAA’s vast reach and strong commitment to promoting NBA League Pass will help us continue to grow the game of basketball in priority markets around the world.”
NBA League Pass provides the most comprehensive live and on-demand access to an entire season of NBA games in high-definition with live stats, alternative audio and multiple viewing options. Subscribers will have access to League Pass’ Next-Generation game viewing enhancements, including new camera angles, multiple in-language streams, celebrity influencer commentary, in-depth analytics and statistical graphics, and social media integration. VIDAA users will have the option to purchase a variety of subscription packages based on their location.
In January, VIDAA announced the global launch of a completely revamped version of VIDAA, including a new user interface and the integration of content providers, putting the user and their habits at the center of the TV experience. The platform incorporates a centralized user management, advertising and billing system, which simplifies the user experience and provides customers with a more direct way of accessing the content they enjoy.
Distributed by APO Group on behalf of National Basketball Association (NBA).Media Contact:
Elliot Steinbaum
NBA
+1 (212) 407-8657
esteinbaum@nba.com
Jernej Smisl
VIDAA
+386 (31) 689-862
jernej.smisl@vidaa.com
About VIDAA:
VIDAA (https://my.VIDAA.com) is a Linux based open smart TV operating system, currently used on Hisense TVs. Established in 2014, it has - in just six years - become a strong global contender in the smart TV platform space. In 2020, VIDAA is introducing a completely new and revamped user interface named 4.0, which puts users and their way of consuming content at the core of the design. VIDAA will be preinstalled on new Hisense TVs as well as Toshiba Smart TVs manufactured by Hisense.
About the NBA:
The NBA (www.NBA.com) is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League. The NBA has established a major international presence with games and programming in 215 countries and territories in 47 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents. NBA rosters at the start of the 2019-20 season featured 108 international players from 38 countries and territories. NBA Digital’s assets include NBA TV, www.NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 1.8 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
