Bollywood’s brief romance with Chinese audiences seems to have hit a rough patch with nationalistic sentiments on both sides on the rise after violent border clashes left 20 Indian soldiers dead.
Wary Indian producers, already hit by the coronavirus pandemic, are planning to pause releasing films in China, a still small but emerging market for Indian movies.
The Chinese moviegoers’ love affair with Hindi films started almost a decade ago with actor Aamir Khan’s 3 Idiots generating ₹16 crore in box office collections in 2011. Since then, Khan has delivered several blockbusters in China, including PK, which collected ₹123 crore; Dangal’s ₹1,200 crore; and Secret Superstar’s ₹700 crore.
Such releases will now have to wait till tensions between the two Asian powers ease.
https://www.livemint.com/industry/media/bollywood-to-skip-emerging-china-for-now-11592762549735.html
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Bollywood’s brief romance with Chinese audiences seems to have hit a rough patch with nationalistic sentiments on both sides on the rise after violent border clashes left 20 Indian soldiers dead. Wary Indian producers, already hit by the coronavirus pandemic, are planning to pause releasing films in China, a still small but emerging market for Indian movies. The Chinese moviegoers’ love affair with Hindi films started almost a decade ago with actor Aamir Khan’s 3 Idiots generating ₹16 crore in box office collections in 2011. Since then, Khan has delivered several blockbusters in China, including PK, which collected ₹123 crore; Dangal’s ₹1,200 crore; and Secret Superstar’s ₹700 crore. Such releases will now have to wait till tensions between the two Asian powers ease. https://www.livemint.com/industry/media/bollywood-to-skip-emerging-china-for-now-11592762549735.html