Canon Inc (www.Canon-CNA.com) is proud to announce that the company’s interchangeable-lens digital cameras (DSLR and Mirrorless) have once again maintained the number one share of the global market for the 17th consecutive year [1] from 2003 to 2019.
Canon develops the key imaging system components featured in its EOS series of interchangeable lens cameras, CMOS image sensors, image processors and interchangeable lenses under the core concept of “Speed, Comfort and High Image Quality.” Putting together a wide-ranging product line-up. From high-performance flagship models that are highly trusted by professionals, to entry-level models that allow users to enjoy high-image-quality shooting with easy operation. Canon continues to support the diverse needs of its customers around the world.
During the dawn of DSLR cameras, Canon introduced its breakthrough EOS 300D in September 2003. This groundbreaking camera was competitively priced and featured a compact, lightweight design, captured the top share of the global market and set the stage for growth in the DSLR category. Since then, Canon has continued to launch a range of groundbreaking products, including the professional-model EOS-1D series and the EOS 5D series, which paved the way for digital SLR video recording.
Canon introduced new possibilities for photographic expression with the launch of the EOS R System in October 2018. Including such products as the EOS R full-frame mirrorless camera and RF lenses that fully leverage the company’s optical technologies, the new products helped further expand the Canon EOS System.
In 2019, Canon launched a wide range of attractive products [2] including the EOS RP full-frame mirrorless camera (March) and EOS 90D DSLR (September). In striving to further expand its line-up, Canon managed to secure the No. 1 share of the global market for the 17th consecutive year.
Canon is also currently developing the EOS R5 full-frame mirrorless camera, equipped with a newly developed full-frame CMOS sensor and featuring high-speed continuous shooting for still images and 8K video recording. What’s more, the company is currently developing 9 RF lens models, including the RF100-500mm F4.5-7.1 L IS USM, and plans to release them throughout the course of 2020.
Canon will continue to refine its diverse imaging technologies based on its core optical technology, to expand and create an even stronger EOS System for both DSLR and mirrorless cameras that opens-up new avenues of image capture to meet the needs of increasingly diverse users and to promote the spread of photo and video culture.
Issei Morimoto, Senior Vice President of Canon Imaging Technologies & Communications Group, Europe, Middle East & Africa, commented, “Maintaining the number one share of the global interchangeable-lens digital camera market is an achievement to celebrate and reinforces Canon’s dominance and commitment within this prestigious category. With a market leading product such as the EOS R5 still to come, it is essential we continue to demonstrate technical and optical innovation in all our products, so that we provide excellence, reliability and value to our customers across EMEA”.
For more information on Canon’s digital interchangeable lens cameras, please visit: https://bit.ly/2JdmZVt
[1] Based on a Canon survey.
[2] Canon released six interchangeable-lens camera models in 2019: EOS RP (March), EOS 250D (April), EOS 90D (September), EOS M6 Mark II (September), EOS M200 (October), EOS Ra (December).
Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).Media Contact:
Canon Moyen-Orient
Mai Youssef
mai.youssef@canon-me.com
About Canon Central and North Africa:
Canon Central and North Africa (CCNA) (www.Canon-CNA.com) is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2015 is a strategic step that aims to enhance Canon’s business within the Africa region - by strengthening Canon’s in-country presence and focus. CCNA also demonstrates Canon’s commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market.
Canon has been represented in the Africa continent for more than 15 years through distributors and partners that have successfully built a solid customer base in the region. CCNA will ensure the provision of high quality, technologically advanced products that meet the requirements of Africa’s rapidly evolving marketplace.
With over 100 employees, it will manage sales and marketing activities across 44 countries in Africa. Canon’s corporate philosophy is Kyosei – ‘living and working together for the common good’. For more information: www.Canon-CNA.com
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