మన దేశంలో అడ్వర్టైజింగ్ మార్కెట్ 67 వేల కోట్లు, 67 Thousand Crore Advertising Market In India
In what is being hailed as the second highest addition to advertising expenditure (Adex) in a single year in the entire last decade, advertising expenditure in India has soared from Rs 60,908 crore to Rs 67,603 crore, clocking an additional Rs 6,695 crore or 11 per cent.
Despite many headwinds, Adex in India is set to grow dramatically over the next five years, with India already growing at twice the rate of global Adex, with the latter pegged at 5.4 per cent.
Releasing the Pitch-Madison Advertising report at an event in Mumbai late evening, Sam Balsara, Chairman, Madison World, sounded optimistic about the next few years. "While 2019 has been a tumultuous year for Adex, Adex is bound to grow dramatically over the next five years given that we are one of the larger growing economies of the world and clocking twice the rate of global Adex (11 per cent versus 5.4 per cent)."
https://www.thehindubusinessline.com/companies/advertising-expenditure-soars-from-rs-60908-cr-to-rs-67603-cr-report/article30817323.ece
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మన దేశంలో అడ్వర్టైజింగ్ మార్కెట్ 67 వేల కోట్లు, 67 Thousand Crore Advertising Market In India In what is being hailed as the second highest addition to advertising expenditure (Adex) in a single year in the entire last decade, advertising expenditure in India has soared from Rs 60,908 crore to Rs 67,603 crore, clocking an additional Rs 6,695 crore or 11 per cent. Despite many headwinds, Adex in India is set to grow dramatically over the next five years, with India already growing at twice the rate of global Adex, with the latter pegged at 5.4 per cent. Releasing the Pitch-Madison Advertising report at an event in Mumbai late evening, Sam Balsara, Chairman, Madison World, sounded optimistic about the next few years. "While 2019 has been a tumultuous year for Adex, Adex is bound to grow dramatically over the next five years given that we are one of the larger growing economies of the world and clocking twice the rate of global Adex (11 per cent versus 5.4 per cent)." https://www.thehindubusinessline.com/companies/advertising-expenditure-soars-from-rs-60908-cr-to-rs-67603-cr-report/article30817323.ece