Limited reach of books on films

By Vinod Mirani

Last Friday saw the release of one of the most looked-forward to books on the evolution of entertainment and the shape it took eventually. There have been some books on films and filmstars -- more so on filmstars -- but Amit Khanna's "Words Sounds Images", was slated to be different.

Amit entered the film industry in his teens, joining Dev Anand's film company Navketan at an early age. To his advantage, he was educated, a keen observer and a go-getter. He had joined the right filmmaker in Dev Anand, who was not only a stylish actor but who also chose mostly unconventional stories for his films -- mostly romantic and no tearjerkers even during the early black-and-white era.

Writing on films is not easy and least lucrative. Most of the time, it is hard to find a publisher and, those who want to publish, often have to bear all expenses. The publishing houses spend nothing on the promotion and, even save on sending out copies to critics for reviews or even listings.

Now, thanks to social media and smartphone cameras, the message of a book release reaches more people.

The fact is that, books on films have not really enjoyed a market, let alone a captive one. People like to know about filmstars but for that they rely on and relish what comes out in gossip columns. They don't have the appetite for true life accounts of a star. Not that Hindi filmstars have been much into narrating or penning their real-life stories.

Whenever, a star has volunteered to be vocal about real life, it has been through an insider. Such accounts in a biography project only the bright side of the star -- one which he wants the world to know -- and not the evil side. Not many Indian stars believe in penning a biography, and the few who agree to do so authorise a writer, usually a journalist.

Dilip Kumar's biography was written by Udaya Tara Nair, erstwhile editor of "Screen Weekly". The one that comes closest to being candid is the biography of Rishi Kapoor written by veteran film journalist, Meena Iyer. Another recent one is that on Hema Malini, written by yet another journalist, Ram Kamal.

Since actors are not keen on autobiographies, this has led to unauthorised biographies of stars.

In most cases, I would call these accounts as semi fiction. Most such unauthorised biography writers don't know the stars they write about or, have even been known to have either interacted with the star or lived through their era. Such biographies are borne out of fiction, gossip, old press clippings and a lot of imagination.

When it comes to unauthorised biographies, a lot of writers had a field day penning controversial and unconfirmed accounts of stars like Madhubala, Meena Kumari and one on Rekha, written by late Mohan Deep. The idea in such accounts is to sell on strength of controversial content. Even the late Vinod Mehta, the renowned journalist who edited many publications including "Debonair", "The Sunday Observer" and "Outlook", wrote a biography on Meena Kumari. It was based on what he had gathered from various clippings and sources, having never known or met the actress in person.

Often, the film journalists who have spent a long time in their profession, feel they qualify to write books, especially, biographies of stars since that is a rather easier way to turn to book writing. Hema Malini, who has had a long career spanning over four decades, has had about four books penned on her. "Hema Malini: Diva Unveiled" and "Hema Malini: Beyond The Dream Girl", are both written by Ram Kamal Mukherjee, while one, "Hema Malini: An Authorised Biography" is by veteran journalist Bhawana Somaaya, who has also written a biography of Amitabh Bachchan.

Then there are the coffee table books. Some photographers who have been on the scene for ages take this initiative. One of the prominent photo journalists, Pradeep Chandra, has been quite prolific in coming up with such books. He has to his credit, two books on Amitabh Bachchan, one on Aamir Khan, which has been translated into Hindi, Chinese and Turkish languages, one on Abhishek Bachchan, and one on MF Husain, which is also translated in Hindi. So, nine volumes in all. Photo journalists can say a lot through pictures and need not be well-versed at putting thoughts in words.

But, there are other coffee table books by some foreign and some Indian authors. The prominent among them being, "Indian Cinema: The Bollywood Saga" by Dinesh Raheja and Jitendra Kothari. The book needed research from the silent era till the time it was published in 2003. The other one is "Bollywood In Pictures" by SMM Ausaja, which covers film posters 1930 onwards. There are numerous other, and if you don't read or hear about them, it is because people love movies and nothing else. Besides the fact that the coffee table books are rather heavy on pockets.

Then there are those who work on books out of purely personal conviction or as hobby.

All Indian films have what is called the overseas circuit, which relates to distributing and exploiting films in foreign countries, and Hindi films enjoyed the biggest following with Indian diaspora. No Hindi filmmaker had an iota of idea about how huge or lucrative this market was and there were just about one or two buyers in Mumbai who bought these rights. The most prominent was Maganbhai Savani, a pioneer who started the film export business as long back as 1947. What he said and paid for a film was final word.

But, there was an enterprising cinema hall owner from Pune, BV Dharap who made it his obsession to research the various pieces or parts of the countries that had huge Indian population and the details about the local distributors there, the cinemas and the population of Indians. Dharap owned the Alpana cinema in Pune and published this book on his own expense. Such was his obsession with bringing to the filmmakers the potential of the overseas market.

There are hobbyists who are fulltime film buffs and note just about everything in a film. One such person is Bobby Sing from Delhi. His favourite cinema hall is about a five-minute walk from his home. His book, "Did You Know", lists lesser known facts about Hindi films.

Another category was the book of references. The one that was most popular was Feroze Rangoonwala's "Indian Film Index", which listed all films made since the inception of films in India and included all the credits, as to the maker, director, cast and so on. This was among some 15 books he wrote related to films.

Rangoonwala's legacy of listing films year wise and with details was followed by Rajendra Ojha, who also published a directory of telephone numbers of film actors, producers and other technical departments. It was updated annually and it was very popular because it was handy.
"Bombay Before Bollywood" by Rosie Thomas was one such book that not only delved into the past and present and other details of Hindi cinema but, for a change, also tried to explain the very complex details of how the commercial aspects of the film business worked. While most of the writers preferred glamour as their theme to write a book, Thomas sought to go into the business of cinema.

Rosie Thomas' approach was academic. Thomas is a teaching faculty at the University Of Westminster in the UK. She researched on the Hindi film industry for over three decades starting her search at National Film Archives of India {NFAI), Pune. And then she came to Mumbai, the hub of all activities she wanted in her book. This was a rare, serious, academic book on the Hindi film industry.

The business aspect, to say the least, is a vast subject, and complicated. Arrangements between a producer and a distributor differed in many cases, and somebody not belonging to the film industry would find it complex. However, she worked on this aspect as well and justified it.

Now, the way business is done has changed. The circuit barriers have been as good as done away with. Films are released from Mumbai where all the film companies are based. The films are released all over India simultaneously across thousands of screens. There are no film reels and the whole process has gone digital.

Now, the latest book we have is "Words Sounds Images", by the industry veteran Amit Khanna.

Khanna is not a veteran for the number of years he has been connected to the film industry but because his involvement with just about every aspect of the entertainment industry in general. Having started off with Dev Anand's film company, Navketan as executive producer, his involvement extends from turning an independent producer to writing lyrics, as well as setting up a company to produce content for cinema, television, audio and publish an audio book, the first of its kind in India.

"Words Sound Images" is described as the "History Of Media And Entertainment In India". It does not cover only films and television or music. The book goes into the ancient times, and traces the beginning of a need to express by early humans, and how it gradually turned to the need for entertainment. It delves into Natyashashtra of Bharatmuni and the inventions and progression that followed eventually, leading to the forms of entertainment through the passing of time. Khanna had made predictions about a digital world decades back in an article and that is where we are at right now.

"Words Sound Images" is one book that has a shelf value.

(I have not yet read "Words Sounds Images", which is a 950-plus page book and the brief on the book is from some scanning through that I did.)

@The Box Office
The week sees the release of Akshay Kumar's home production, "Good Newwz", a film on in-vitro fertilisation (IVF) pregnancy with the story revolving around two couples. Akshay Kumar films are reasonably priced and the film has opened well, too.

The Christmas holiday week did not help Salman Khan-starrer "Dabangg 3" much and that had nothing to do with the film missing its Eid release like most Salman films do. The film does not meet expectations of Salman fans. The content comes later. The fact is, the film did not even open well and that is about a star losing his opening draw.

Salman Khan was known to score big -- say, around Rs 32 crore -- on the opening day, "Dabangg 3" could not achieve that much. The film opened with about Rs 22 crore, peaked on its first Sunday with over Rs 28 crore but could manage just about Rs 15 crore on Christmas holiday. "Dabangg 3" ended its opening weekend with about Rs 72 crore and the first week with Rs 115 crore.

"Mardaani" has maintained well in its second week, adding Rs 12 crore and taking its two-week tally to Rs 40 crore.

Source: IANS