By Puja Gupta
New Delhi, Oct 7 (SocialNews.XYZ) All work and no play makes Jack a dull boy. Global corporate behemoths and new-age startups, it seems, have understood this better than anybody else.
Explains why flexible working is the new idea to attract talent and 'bleisure' a small perk of this liberal culture. Organisations now are encouraging their staff to undertake 'bleisure - extend their business trips to combine work with leisure.
Research shows that almost a third of consumers avoid hotels that still charge for wi-fi and for three-quarters of business travellers in India, a feel good digital experience is vital while choosing a hotel or airline.
The trend is driving growth in the category across the country with millennials looking to derive maximum out of their travel and business from a bleisure trip and the tourism and hospitality industry personalising offerings to suit the specific requirements of these travellers.
OYO is redefining experiences for business travellers further with its Collection O that offers bigger rooms with premium furnishing and linen, high-speed wi-fi and workstations in every room and other personalised offerings.
"Today's coming-of-age generation is different from their parents. They are goal-oriented and focused on aspirations, tech-savvy, believe in accessibility over ownership and striking a good work-life balance. Additionally, rising economic growth and a digitised world are accelerating their wanderlust," said Ankit Tandon, Chief Operating Officer, Operated Business, OYO Hotels & Homes.
These customers are looking to connect with brands and opt for offerings that best fit their way of life. While the traditional business traveller would prefer a conservative work environment, these individuals are looking for much more value.
According to Tandon, "Value for money, quality spaces with elegant design language and great functionality, easy access to wi-fi, convenience, proximity to central locations, privacy and unique experiences that a brand has to offer are some of the factors that drive decision making."
To grow with changing times, the need of the hour is to focus on being a customer-first company, added Tandon.
(Puja Gupta can be contacted at ianslife@ians.in)
Source: IANS
Gopi Adusumilli is a Programmer. He is the editor of SocialNews.XYZ and President of AGK Fire Inc.
He enjoys designing websites, developing mobile applications and publishing news articles on current events from various authenticated news sources.
When it comes to writing he likes to write about current world politics and Indian Movies. His future plans include developing SocialNews.XYZ into a News website that has no bias or judgment towards any.
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