Poor planning by Yash Raj Films is costing Saaho big time in the USA. The ticket prices were hiked to $20 for the premieres and that turned out to be a fatal mistake.
Also, more shows were allocated to Tamil and Hindi versions which inturn resulted in a decreased number of prime time shows for the Telugu version.
It looks like ineffective planning by Yash Raj Films is sabotaging the US circuit for Saaho. The film will now have to gather a unanimously positive response to pull the audience to the theaters.
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