The makers of Sarileru Neekevvaru are rolling out timely updates on the film and keeping it in news constantly. This is something we don't normally see for big ticket flicks.
Incidentally, the makers are launching a tribute video to the Indian army tomorrow on the occasion of Independence day. This comes just days after the micro teaser was released.
These frequent updates and promotional campaigns will ensure that the film maintains solid buzz up until its release.
We need to wait and see if they can keep up the pace for another four months or so.
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