Devarakonda has to compete with Superstar and Charmee

With Vijay Devarakonda, the venturing of stars into the business of branded wear has begun. Among the youth, his ‘Rowdy Wear’ brand is quite popular. A similar concept 'iSmart Collections’, was launched by Charmee also recently. Now into this, Mahesh Babu has also ventured.

Trolls are commenting that he is following Vijay Deverakonda and Charmee, ever since he tweeted about his 'new beginnings’. Superstar Mahesh Babu will also launch his clothing brand. With a leading e-commerce company, he has already made a tie-up. Bollywood top star Salman Khan also owns such branded wear as the Mahesh Babu fans say.

On the brand name – Being Human, Salman Khan is selling clothes. As the chief guest for this Mahesh Babu’s branded wear launch, there are efforts to invite Salman Khan. It is well known that even if Salman too is selling such brand items, it is Vijay Devarakonda in the South zone who has started this trend of branded wear in clothing.

It is yet to see, how far are Charmee and Mahesh Babu going to compete with Vijay Devarakonda in this field of business and popularity among fans. Hope this step of Mahesh Babu to leads to great success.