By Nishant Arora
New Delhi, June 23 (IANS) Gaming has lately come of age in India - breaking the social tolerance barrier - and once you experience it on smartphones, you will crave a bigger screen experience with top-of-the-line specifications.
The game changer, however, will be to create an entirely new ecosystem along with nurturing developers to create more local games - and not those Chinese ones - and the PC and printer major HP is bullish to redefine the experience for the millennials with its PC gaming portfolio.
According to a recent report by KPMG and the Indian Federation of Sports Gaming, the online gaming industry in India is likely to generate revenue of Rs 11,900 crore by financial year 2023, growing at CAGR of 22 per cent.
Dominated by smartphones now, the gaming industry is set to see computers and tablets being the primary device for gaming in India.
"Right now, the Indian gaming ecosystem is not as developed as in China. But it's growing very fast because India has a lot of its own unique interest sets. We've actually seen some pretty interesting implementations of virtual reality (VR) in cricket-based games. The whole gaming ecosystem is now being developed and it will soon explode," Vickram Bedi, Senior Director, Personal Systems, HP Inc. India, told IANS.
HP Inc, with its "Omen" series, has become one of the leading PC gaming brands in India.
Targeting mainstream gamers, HP India last year brought a fresh "Pavilion Gaming" PC range along with the new HP "OMEN 15" laptop in the country.
The company is now geared up to bring a 15-inch dual-screen gaming laptop with an additional screen above the keyboard to the market. The secondary 6-inch display on "Omen X 2S" is designed to be used with a real-time screen mirroring feature.
After empowering big enterprises and state governments, the PC and printer major HP Inc has is now eyeing a bigger share in the growing base of over 50 million small and medium enterprises (SMEs) in India as a time when stability has returned in the country and the digitisation drive is in top speed.
With a market share of 28.1 per cent in the first quarter of 2019, HP maintained its leadership position in the Indian personal computing (PC) market, according to the International Data Corporation (IDC).
Last year, HP Inc led the overall India traditional PC market with a 31 per cent share. The company maintained its dominance in the consumer PC market, growing 5.6 per cent (year-on-year) owing to continuous engagement with channel community and penetration across Tier 2 and Tier 3 states to increase footprint and build brand awareness.
"For us, the large amount of revenue is coming from the commercial side which is powered by few large enterprises. But there's also a much larger growing base of what we call SMEs where millions of companies are driving a lot of growth. We are quote bullish on empowering them," Bedi told IANS.
(Nishant Arora can be contacted at nishant.a@ians.in)
Gopi Adusumilli is a Programmer. He is the editor of SocialNews.XYZ and President of AGK Fire Inc.
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