Dil Raju should convince Mahesh for promotional tours now

Mahesh Babu's Maharshi hit the big screens today and it opened to a mixed response in domestic and overseas circuits.

A lot is at stake for this flick, given the fact that it is landmark film for Mahesh. Also, the pre-release business hit the roof.

In order to boost the box office performance, the producer of the film, Dil Raju should somehow convince Mahesh to take part in promotional tours. This can give some much-needed momentum to this high-budget celluloid after the first weekend.

A few cine observers opined that the production team should counter the negativity around the film through proper social media management.