Online advertising expenditure by political parties is likely to double to Rs 400-500 crore this Lok Sabha election compared to 2014, riding on the growing smartphone penetration and cheaper Internet packs, experts said.
The Bharatiya Janata Party (BJP) leads the pack in advertising spend in the digital space.
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Online advertising expenditure by political parties is likely to double to Rs 400-500 crore this Lok Sabha election compared to 2014, riding on the growing smartphone penetration and cheaper Internet packs, experts said. The Bharatiya Janata Party (BJP) leads the pack in advertising spend in the digital space.
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