Mumbai, Aug 17 (IANS) Actors Radhika Apte and Jim Sarbh will be seen walking the runway for designer Punit Balana at the upcoming Lakme Fashion Week's Winter-Festive edition.
Known for focusing on local techniques and art, Balana's line 'Gulabi Chowk' is inspired by the art of Amer Fort in Jaipur. The fashion gala will be held in Mumbai from August 22 to August 26. And Balana will showcase the collection on the last day of the gala.
"My personal style statement is all about comfort and Punit's festive collection is all about looking stylish while being comfortable," Radhika said in a statement.
The designer is also entering into menswear with the range.
"I like Punit's design sensibilities and when he told me he was launching his men's line and would want me to unveil it at Lakme Fashion Week, I was into it. The name of the collection 'Gulabi Chowk' is interesting and I wondered how his style would translate for men's clothing," Jim added.
The collection is designed using Jaipur's traditional Sanganeri hand block printing technique.
Talking about the line, Balana said: "It is the first time probably that a designer will be showcasing an Indian festive women's line with a men's line which is very quirky with a tinge of street style."