The auction will comprise of 10 pieces of merchandise themed around, and personally autographed by, the ace cricketer.
The first anniversary auction, which includes a cricket bat, leather cricket balls, and T-Shirts by True Blue, will go live on Tendulkar's birthday, April 24, and will continue till May 1.
Through this e-auction, Sachin's fans will get an opportunity to bid for personally signed cricket memorabilia from the batting maestro himself, providing not just an exclusive fan experience, but also an opportunity to contribute to a social cause with 20 percent of the proceeds being donated to charity.
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