"An increasing number of people are consuming Twitter 'Moments' than ever before, including those created by top publishers in sports, entertainment and news," Taranjeet Singh, Country Director, Twitter India, said in a statement.
To begin with, Maruti Suzuki and NDTV Car and Bike have come on board as partners in Asia Pacific.
"Sponsored Moments" give advertisers the ability to add a branded cover image to the "Moment" in question as well as insert their own brand's tweets into the round-up.
For publishers, "Moments" is an end-to-end solution for publishing and monetising all forms of content on the micro-blogging platform, including Tweets, photos, videos and GIFs.
It also allows publishers produce and tell stories about events easily.
"Sponsored Moments" are an extension of "In-Stream Video Sponsorships" which are customised programmes where brands and publishers are paired up on a one-on-one basis.
(This story has not been edited by Social News XYZ staff and is auto-generated from a syndicated feed.)
