Mumbai, Jan 23 (IANS) "Little Singham", an animation series inspired by Bollywood film "Singham", is in the works.
Discovery Communications India has commissioned Reliance Animation to produce the new disruptive Indian original content series, targeted at children in the age group of 4-8 years.
"Little Singham" will go live in April this year on Discovery Kids channel. It will be aired in four languages - English, Hindi, Tamil, and Telugu, read a statement.
Karan Bajaj, Senior Vice-President and General Manager - South Asia, Discovery Communications India, said: "The scale of investment and the efforts behind 'Little Singham' is symbolic of our intent to be the leader in the kids' genre in India.
"We are confident that along with a world class animation partner like Reliance Animation, we will be able to produce masala faceted series rooted in action, adventure and comedy that will attract the attention of kids in India. In addition, concerted efforts are underway to milk the full business potential of the IP in the most impactful manner."
Shibasish Sarkar, Chief Operating Officer, Reliance Entertainment, said: "'Little Singham' will set a completely new benchmark for animation in India. Reliance Animation, led by COO Tejonidhi Bhandare, has currently engaged as many as 250 animation artists on this project and our expectation is that this number will grow further as we get closer to the launch.
"We are confident about the commitment and approach of our partners, Discovery Communications, and together we will not leave any stone unturned to make this IP successful."
