Partnership model with creative producers fruitful for Reliance Entertainment

Mumbai, Nov 19 (IANS) For Anil Dhirubai Ambani-led Reliance Entertainment, a partnership model with creative producers like Neeraj Pandey, Rohit Shetty and Phantom Films, has turned out to be a fruitful affair, an official has said.

Shibasish Sarkar of Reliance Entertainment, said in a statement: "The studio and creative talent combination has benefited our films in a very big way.

"Given the creative and production strength of our partners and the global marketing and distribution capabilities of Reliance Entertainment, we have been successful in delivering blockbuster entertainers to our audiences. We hope and look forward to more such endeavours."

The studio collaborated with Pandey to form Plan C Studios, which has yielded movies like "Rustom", "Naam Shabana" and "Toilet: Ek Prem Katha".

Going forward, the combination is geared up for another spate of releases in the New Year.

With Shetty, the banner collaborated with the latest blockbuster of the season, "Golmaal Again", which has entered the Rs 200 crore club in the domestic market.

It was back in 2015 that Reliance Entertainment partnered with Phantom Films' Madhu Mantena, Vikas Bahl, Vikramaditya Motwane and Anurag Kashyap to produce films under the new model. This association too has an impressive line-up of films in the coming years.

The partnership model for creative producers is significant as it enables them to further raise the bar on developing cutting edge, commercial content and expand on their vision.

Reliance Entertainment's global and domestic distribution, marketing and monetisation network, complements the content, and ensures highest value creation for its partners and other stakeholders, the statement read further.