Business Wire IndiaMax Life Insurance, one of India’s leading Life Insurance companies, won the 1st position in service, IT, and ITES category at the prestigious 11th National Six Sigma Project Competition organized by CII (Confederation of Indian Industry) for its ‘Service to Recruitment’ (S2R) initiative. Under this initiative Max Life Insurance interacted with customers walking into the branches and analyzed their interest and understanding about the life insurance business. Basis the analysis the customers were offered an opportunity to work with Max Life Insurance as its agent advisors.
In the award application, Max Life highlighted that significant positive result on pertinent business parameters were achieved by using the S2R recruitment model. The initiative strengthened Max Life’s agent base, thus helping the organization to reach more customers across different regions. What makes the recognition even important is the list of industry stalwarts whom Max Life competed with, such as HDFC Bank (1st runner up) and Tata Consultancy Services (2nd runner up).
Speaking about the achievement Mr. V. Viswanand, COO & Senior Director, Max Life Insurance said, “It is indeed a proud moment for us at Max Life Insurance. Max Life has been a pioneer in Life Insurance in India to develop this unique agent recruitment channel. It was noticed that the agents recruited through S2R agents achieved higher productivity than the agents recruited through other routes. In addition, these agents recorded a lower grievance rate and achieved 8% higher 13th month persistency in comparison to other agents.”
He further added, “For us, the most satisfactory moment in the project has been to see our existing customers getting benefited by taking up the agency career opportunities available with at Max life, and even referring their friends and family for the same.”
