They announced the deal on Tuesday.
"We were part of a training conducted by Sony Music in Bhubaneswar. Their digital distribution arm's ingestion process, online reporting systems truly stood for its quality and transparency. After experiencing this training and process, we decided to exclusively partner with Sony Music for digital distribution," Malaya Mishra from Eastern Media said in a statement.
Hari Nair, Director - Digital Business, Sony Music Entertainment India, said: "Eastern Media are actively into film production, have their own press, TV and radio channels. In short, a media giant from Odisha. We help them digitize, and monetize their music content across digital platforms. Malaya Mishra is a well-known music composer and director."
The vast catalogue of Eastern Media also includes their old and upcoming movies, along with hit songs like "Sathire nathile tu" and "Jane jungala raja".
(This story has not been edited by Social News XYZ staff and is auto-generated from a syndicated feed.)
About VDC
Doraiah Chowdary Vundavally is a Software engineer at VTech . He is the news editor of SocialNews.XYZ and Freelance writer-contributes Telugu and English Columns on Films, Politics, and Gossips. He is the primary contributor for South Cinema Section of SocialNews.XYZ. His mission is to help to develop SocialNews.XYZ into a News website that has no bias or judgement towards any.