"The Indian music festivals at tourist destinations are seeing a rapid growth signaling the arrival of music tourism. India now boasts of more than 20 big ticketed music festivals which are eligible to compete with their global counterparts," Vineet Sharma, Associate Marketing Director (India), AB Inbev, told IANS.
He added: "Music tourism in Indian context includes music and dance events at popular unconventional destinations that reflects culture, heritage and tourist ethos. As the winter festival season is around the corner, big brands are aiming at playing bigger roles as opposed to being just title sponsors."
Sharma, who looks after the business of Budweiser -- which is presenting the second edition of the India Nightlife Convention and Awards (INCA) on Saturday and Sunday in Mumbai -- said: "Marketers these days are looking at curating innovative experiential narratives to reach out to their target audience."
(This story has not been edited by Social News XYZ staff and is auto-generated from a syndicated feed.)
About VDC
Doraiah Chowdary Vundavally is a Software engineer at VTech . He is the news editor of SocialNews.XYZ and Freelance writer-contributes Telugu and English Columns on Films, Politics, and Gossips. He is the primary contributor for South Cinema Section of SocialNews.XYZ. His mission is to help to develop SocialNews.XYZ into a News website that has no bias or judgement towards any.