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Facebook introduces ad performance measurement solutions for advertisers

Facebook introduces ad performance measurement solutions for advertisers

San Francisco, Sep 23 (IANS) In a bid to provide brands way to compare advertisements performances, Facebook has introduced new measurement solutions that will enable advertisers to see the impact of their ad campaigns on the social networking platform and TV.

Facebook, in collaboration with data measurement firm Nielsen, launched "Nielsen Total Brand Effect with Lift" solution through which advertisers can interpret their cross-platform results, the company said in a statement late on Friday.

 

The solution leverages Nielsen's expertise in television measurement and its database of television programming to poll for TV ad exposure. The results are delivered independently by the company.

The product is currently available to eligible advertisers via their Facebook representative in the US and the UK and will be available in Australia by the end of the year.

The social media giant is also working on a solution "Facebook Cross-Platform Brand Lift", which will offer polling and results from cross-platform brand lift measurement for ads on Facebook, Instagram and Audience Network.

The tool, which may be available to advertisers in early 2018, will also provide self-serve reporting, including that of Facebook usage during commercial breaks.

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Facebook introduces ad performance measurement solutions for advertisers

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Doraiah Chowdary Vundavally is a Software engineer at VTech . He is the news editor of SocialNews.XYZ and Freelance writer-contributes Telugu and English Columns on Films, Politics, and Gossips. He is the primary contributor for South Cinema Section of SocialNews.XYZ. His mission is to help to develop SocialNews.XYZ into a News website that has no bias or judgement towards any.

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