According to BookMyShow, the company is the first Indian online ticketing brand to integrate with WhatsApp for Business.
"WhatsApp has definitely become a preferred mode of communication for millions of people in our country and we could identify tremendous value in making it a default ticket confirmation channel," said Ravdeep Chawla, Head of Product, BookMyShow, in a statement.
The feature has been rolled out and the company aims to cover its entire user base in the next few weeks.
Users who book tickets on BookMyShow would now receive a message on WhatsApp with the confirmation text or an M-ticket (mobile ticket) QR Code along with an email.
BookMyShow had recently introduced "plan-it" -- an in-app messaging feature for friends and families to interact with each other in real-time along with booking movie tickets within the chat window.
(This story has not been edited by Social News XYZ staff and is auto-generated from a syndicated feed.)
About VDC
Doraiah Chowdary Vundavally is a Software engineer at VTech . He is the news editor of SocialNews.XYZ and Freelance writer-contributes Telugu and English Columns on Films, Politics, and Gossips. He is the primary contributor for South Cinema Section of SocialNews.XYZ. His mission is to help to develop SocialNews.XYZ into a News website that has no bias or judgement towards any.