Launched in January 2013, 'SonyLIV' is the premium video-on-demand (VOD) service by Sony Pictures Networks (SPN), providing multi-screen engagement for users on all devices.
Cisco's 'Infinite Video Platform' (IVP) adds a fully cloud-based infrastructure to 'SonyLIV' and allows it to offer over 40,000 hours of broadcast-quality premium viewing experience, including live TV.
"Today, people are watching all kinds of video content over the internet -- from news clips to TV shows and full-length movies. Superior-quality videos are the way forward. Cisco's IVP offers 'SonyLIV' an opportunity to secure its place as the leader," said Sanjay Kaul, Managing Director, Service Provider Business, Cisco India and Saarc.
In terms of security features, Cisco IVP protects the video content, the app and the infrastructure from all kinds of threats.
'SonyLIV' will be able to scale up, brand and market its OTT app on Amazon Fire TV and Apple TV in India through Cisco IVP, the company said.
"Our association with Cisco provides us the ability to extend our 'SonyLIV' offerings to a new set of consumers, allowing them access to our vast content catalogue," said Uday Sodhi, EVP and Head-Digital Business, in a statement.
'SonyLIV' application is available in Apple Store and Google Play Store.
(This story has not been edited by Social News XYZ staff and is auto-generated from a syndicated feed.)
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Doraiah Chowdary Vundavally is a Software engineer at VTech . He is the news editor of SocialNews.XYZ and Freelance writer-contributes Telugu and English Columns on Films, Politics, and Gossips. He is the primary contributor for South Cinema Section of SocialNews.XYZ. His mission is to help to develop SocialNews.XYZ into a News website that has no bias or judgement towards any.