The vision of the show was to present the story of India Handloom Brand initiative launched by Prime Minister Narendra Modi on National Handloom Day in 2015.
This initiative by the Ministry of Textiles focuses on branding of high quality and defect-free niche handloom products with minimal impact on environment, increasing the earnings of the weavers and other stakeholders of the handloom industry and generating a special market space for handloom products.
The show featured designs from a combination of designers and labels from across India who showcased designs of various kinds of handloom fabrics in organic dyes.
In one of the segment of the fashion show, the designers showcased their work which was created in collaboration with handloom clusters from various regions of India and presented the looks created by the handloom weavers.
Designers like Hemang Agrawal and Rajesh Pratap Singh collaborated with handloom clusters from Varanasi and Anavila Misra collaborated with handloom clusters from Gadwal.
The show, produced by IMG Reliance, also included a segment that showcased handloom collections by some modern retail brands from India.
(This story has not been edited by Social News XYZ staff and is auto-generated from a syndicated feed.)
About VDC
Doraiah Chowdary Vundavally is a Software engineer at VTech . He is the news editor of SocialNews.XYZ and Freelance writer-contributes Telugu and English Columns on Films, Politics, and Gossips. He is the primary contributor for South Cinema Section of SocialNews.XYZ. His mission is to help to develop SocialNews.XYZ into a News website that has no bias or judgement towards any.