More than 50 per cent of the country's population logged on to UCWeb platforms over the last three months for cricket scores and updates, according to a data report, titled Insights into India's Cricket Frenzy, released by UCWeb, a business within Alibaba Mobile Business Group.
The UC Platform saw maximum traction from the cities of Lucknow, Pune, Bhopal, Delhi and Mumbai. UC Cricket, a key component within UC Browser, was first introduced in 2013 to offer news and updates about cricket matches. It has now evolved to become a comprehensive cricket content platform.
Apart from it, Indian skipper Virat Kohli also remains the most popular player, clocking readership of over 32 million across 4,600 articles. Rohit Sharma, Gautam Gambhir, Yuvraj Singh and Zaheer Khar were the other top-read cricketers.
Commenting on the insights from the report, head of International Business Department of Alibaba Mobile Business Group Young Li said: "Cricket remains the most popular sport in India with mobile internet driving consumption of digital cricket content. UCWeb has been at the forefront of this change with its revamped UC Cricket and the UC News' We-Media Blogger Programme, a common platform that brings viewpoints from celebrities, bloggers, key influencers and the common man to a single place."
(This story has not been edited by Social News XYZ staff and is auto-generated from a syndicated feed.)
About VDC
Doraiah Chowdary Vundavally is a Software engineer at VTech . He is the news editor of SocialNews.XYZ and Freelance writer-contributes Telugu and English Columns on Films, Politics, and Gossips. He is the primary contributor for South Cinema Section of SocialNews.XYZ. His mission is to help to develop SocialNews.XYZ into a News website that has no bias or judgement towards any.