Chennai, June 20 (IANS) The first single "Surviva", released on Monday, from Ajith Kumars upcoming Tamil spy thriller "Vivegam" has set new benchmark in the music streaming space in Tamil filmdom.
Released directly on Saavn, the music streaming portal, instead of Youtube, the song was played over 400,000 times in just over 12 hours, according to a statement from Sony Music.
"Vivegam" has music by Anirudh Ravichander, who has also lent his voice to Surviva track with rap lyrics by Yogi B.
Directed by Siva, the film features Ajith in the role of an Interpol agent, while Vivek Oberoi plays the antagonist.
Kajal Aggarwal and Akshara Haasan play pivotal roles.
Produced by Sathya Jyoti Films, "Vivegam" is gearing up for release in August.
Doraiah Chowdary Vundavally is a Software engineer at VTech . He is the news editor of SocialNews.XYZ and Freelance writer-contributes Telugu and English Columns on Films, Politics, and Gossips. He is the primary contributor for South Cinema Section of SocialNews.XYZ. His mission is to help to develop SocialNews.XYZ into a News website that has no bias or judgement towards any.
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