Swidler was earlier associated with Bloomberg as the Global Head of Video Distribution and Partnerships.
"Twitter is making a hard push into live video, but it's going to have to figure out a way to monetize that if it's going to figure out how to attract advertisers as a unique product compared to other video services like YouTube or Facebook," technology website techcrunch.com reported on Tuesday.
"Excited to announce @toddswidler is joining Twitter as our new Global Head of Live Business. Welcome to the flock, Todd! #golive," Anthony Noto, COO, Twitter, said in a tweet.
Earlier this month, Twitter partnered with US-based live-events company Live Nation to exclusively livestream video of concerts.
In March, Twitter join hands with ESL and Dreamhack -- two of the biggest organisations in the pro-gaming world -- to live stream tournaments and other e-sports events.
(This story has not been edited by Social News XYZ staff and is auto-generated from a syndicated feed.)
About VDC
Doraiah Chowdary Vundavally is a Software engineer at VTech . He is the news editor of SocialNews.XYZ and Freelance writer-contributes Telugu and English Columns on Films, Politics, and Gossips. He is the primary contributor for South Cinema Section of SocialNews.XYZ. His mission is to help to develop SocialNews.XYZ into a News website that has no bias or judgement towards any.