Smart display campaigns use the power of Google's machine learning to automatically connect businesses to prospective customers who may be interested in products, using insights from millions of apps and sites.
"It will help create beautiful image, native and text ads that fit anywhere across the GDN and set the right bids to meet performance goals," Google said in statement.
From popular news websites to latest gaming apps, there are now over three million apps and websites on the GDN.
According to the company, advertisers like hotel search platform trivago who use "Smart display campaigns" are seeing tremendous increase in conversions compared to other display campaigns.
"With 'Smart display campaigns,' trivago drove 36 per cent more conversions at the same CPA, compared to its other similar display campaigns," the company said.
(This story has not been edited by Social News XYZ staff and is auto-generated from a syndicated feed.)
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Doraiah Chowdary Vundavally is a Software engineer at VTech . He is the news editor of SocialNews.XYZ and Freelance writer-contributes Telugu and English Columns on Films, Politics, and Gossips. He is the primary contributor for South Cinema Section of SocialNews.XYZ. His mission is to help to develop SocialNews.XYZ into a News website that has no bias or judgement towards any.