The NGO, which promotes veganism, offers experience of virtual reality to consumers with an aim to sensitise people and consumers towards the unseen cruelty to dairy cattle.
"The #DontGetMilked Campaign strives to educate people about the cruelty towards animals in the dairy industry. It aims to help people make informed choices about the food that they eat and the benefits of a compassionate and plant-based diet," Swati Poddar from FIAPO told IANS.
Asked if they are against the dairy or animal raising, FIAPO worker said: "It's fine till no cruelty is involved."
The campaign is bring to people the lesser known facts about the dairy industry where animals are often subjected to cruelty through untreated wounds, no vaccinations, artificial insemination and "Khalbaccha" (a makeshift calf).
Khalbaccha is a technique where a buffalo calf is killed and its head is stuffed with the straw to create a dummy. The dummy is hanged around the buffaloes who by getting smell of their child produce milk.
"Cows are considered sacred so they are not killed but the cruelty continues for buffaloes... Dairy animals are often subjected to cruelty," Poddar added.
After Delhi, the FIAPO will hold the virtual reality sessions at Pune, Mumbai, Hyderabad, Chennai, Lucknow and Bengaluru.
(This story has not been edited by Social News XYZ staff and is auto-generated from a syndicated feed.)
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Doraiah Chowdary Vundavally is a Software engineer at VTech . He is the news editor of SocialNews.XYZ and Freelance writer-contributes Telugu and English Columns on Films, Politics, and Gossips. He is the primary contributor for South Cinema Section of SocialNews.XYZ. His mission is to help to develop SocialNews.XYZ into a News website that has no bias or judgement towards any.