According to Advertising Standards Council of India (ASCI), the guidelines will help in ensuring that claims made in advertising are not misleading, false or go unsubstantiated.
"Celebrities have a strong influence on consumers and are guided by the choices they make or endorse. It's important that both celebrities and advertisers are cognizant of the impact and power of advertising and therefore make responsible claims to promote products or services," said Srinivasan K. Swamy, Chairman, ASCI.
"It is in the interest of advertisers, ad agencies as well as celebrities to be aware of these guidelines and be sensitized to this issue to avoid violations."
(This story has not been edited by Social News XYZ staff and is auto-generated from a syndicated feed.)
Doraiah Chowdary Vundavally is a Software engineer at VTech . He is the news editor of SocialNews.XYZ and Freelance writer-contributes Telugu and English Columns on Films, Politics, and Gossips. He is the primary contributor for South Cinema Section of SocialNews.XYZ. His mission is to help to develop SocialNews.XYZ into a News website that has no bias or judgement towards any.
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